7 Reasons Why David Ogilvy Would Think the “Wacky Waving Inflatable Arm Flailing Tube Man” Commercial from Family Guy is The Best Commercial Ever
During a recent vacation I was finally allotted the time to read David Ogilvy’s “Confessions of an Advertising Man.” Throughout this classic “how to” for the advertising industry, I came to a shocking conclusion.
According to David Ogilvy’s rules and guidelines for advertisers, the best commercial in history may be the “Wacky Waving Inflatable Arm Flailing Tube Man” commercial from Family Guy. (below)
Below are seven reasons, according to the gospel of Ogilvy, that this may be the best commercial ever:
1. “Make your product the hero of the commercial.”
The wacky waving inflatable arm flailing tube man is the hero of this commercial. He helps you attract customers to your business. He helps you make a splash at your next presentation. He keeps grandma company. He protects your crops. And so on…
2. “Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it, there is no point in saying it.”
Within this commercial Al Harrington clearly illustrates the product, the wacky waving inflatable arm flailing tube man, and each of its applications. Without this illustration, the viewer may be befuddled about the use cases for this product.
3. “Don’t mess around with irrelevant lead-ins. Start selling in your first frame, and never stop selling until the last.”
This commercial has no fluff. From the first frame to the last Al Harrington is selling us hard. We are shown the product, how to use it, described the savings, and told where to purchase the product. No time is wasted with irrelevant nonsense. It’s all about selling overstocked wacky waving inflatable arm flailing tube men.
4. “Dr. Gallup also reports that commercials with a strong element of news are particularly effective.”
Al Harrington had a shipping error! He’s overstocked on wacky waving inflatable arm flailing tube men! He’s passing the savings on to you! That’s newsworthy.
5. “Don’t sign your selling message. Selling is a serious business.”
No jingles here. Pure selling.
6. “Give the facts. Very few advertisements contain enough factual information to sell the product.”
Al Harrington lays it all out there for us. We know the product, how to use it, why it’s on sale, and where to get it. We are a wealth of knowledge about wacky waving inflatable arm flailing tube men.
7. “You cannot bore people into buying.”
Were you bored? I sure wasn’t.